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A method of employing SWOT is matching and converting. Matching is used to find aggressive advantage by matching the strengths to possibilities. Another tactic is to convert weaknesses or threats into strengths or possibilities. US has a potential for Zara to mature and develop its business as it's its clients http://collinjqqrr.shotblogs.com/the-2-minute-rule-for-swot-analysis-12300636

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