Blue – Distinct shades of blue produce distinctive emotions. Darker shades of blue symbolize the trustworthy and protected character of a brand. But, the lighter shades of blue within the brand color palette depicts the stability and openness of a brand. Split complimentary colors take a color and — https://how-to-be-an-entrepreneur93704.dm-blog.com/4911569/the-basic-principles-of-brand-color-guide