This subsequently produced an immediate desire for anything at all that can help save men and women useful space. And so, the URL shortener was born. Generic URL shorteners do this to a particular extent in they make them shorter in sizing. But customized small URLs, or branded one-way links, https://docs.google.com/document/d/e/2PACX-1vQEq3oVSmTw2g5U5_a3YqgtVFioVcn8-8z0oxifRDWSPSzFoZPZ9zdfLsfpK9Q51kUaPACmfw5bh8rQ/pub