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B2B Marketing for the Buyer’s Journey - Mark Donnigan Virtual CMO

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://franciscoyvaji.isblog.net/the-b2b-buyer-s-journey-and-b2b-marketing-mark-donnigan-interview-34992289

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