Playtex was the initial to market undergarments on national television in 1955, published by Howard Shavelson at Ogilvy and Mather, and the very first to point out a woman wearing merely a bra within the midsection up in the commercial in 1977. They formulated House fits for that Apollo program. https://lostpilgrim.co.uk/2023/10/27/united-in-latex-the-uks-alternative-fashion/