Analytics know-how to evaluate marketing campaign effects and make strategic choices for what key terms to try and rank for (along with the content to perform this) Competitor research: What are your competitors doing? Exactly what are their strengths and weaknesses? What different types of content are they publishing? https://cruzrajqp.educationalimpactblog.com/48673841/seo-optimization-freelance-can-be-fun-for-anyone