Background: Inspite of a strong local existence, converting online searches into shop visits remained challenging. Innovation occurs at non-tech firms far too. In this traditional case within the early 2000s, Colombian coffee entrepreneurs attempt to revive Colombia's popular Juan Valdez brand name while in the age of Starbucks. HBP https://case-study-analysis37625.bloguerosa.com/32613774/the-single-best-strategy-to-use-for-case-study-analysis